A large poster of Maradona wearing the team jersey and one of the famous "orange ball" with which shone Norberto Alonso in a classic against Boca in the very Bombonera. The TV on, but at minimum volume, channel TyC Sports and some photos of her two children (male and woman). That's small office, located in the editorial of the newspaper Clarín of July Marini, Managing Editor and Chief Editor of Sports. 25 years ago in the middle and covered major events like the World Youth Cup in China in 1985 and the World Cup in Italy in 1990. During the interview, Marini was concerned to differentiate the online print media and stressed the importance of interactivity with the reader to the latter.
What is the difference between writing in half online and half graphic?
The thrill of writing for a publisher has made certain not well thought things. So I prefer to work for the print edition, but also write some notes to the digital. I believe in well-written notes and developed, rather than those written in haste. Additionally, online journalists often do not check the information, which is fundamental.
What is unique to digital media is the level of speed, quickness and communication you have.
Is it different for an online media owner to half that figure?
The concept should be the same. Ie, has a direct title and summarize the most of the concept of the note. It is true that the graph has several elements to help understand the title as the slope and the flywheel, but the concept should be the same.
How important is it to Clarín interactivity with the reader?
is important to us, so the newspaper has implemented many mechanisms that have to do with communication and contact with the reader. Achieved a breakthrough with the publication of the mails of each editor or publisher, in which one began to know what that requires the reader and his opinion about what you write. Time ago, this was unthinkable.
How important is language hypertext?
is indispensable. The broader journalistic supply, the better. Almost always there is a concept or theme in a story that deserves to be expanded to be better understood by the reader.
But there are times when the reader, have many links to other subjects, it can lose, especially if some of these pages no longer exist. Do you think so?
Is that true, but let's get to the other end and do not put any hyperlink. The effect will be much more negative in this way if the reader is lost of information. In any case if this happens, the player goes "back" and the issue is solved. However, not the other way. So any news provided online must possess at least a hyperlink to the reader is not left only with that information.
How is the task of making the live tracking of every sporting event?
That's one advantage, secrets and self-sacrifices of digital media. The minute track is spectacular, but needs to be fast, which is not an easy task. Has an advantage over the media, this information remains, which on television and radio, no.
What is your opinion about online media that are paid?
publisher I know of no payment that is superior to many other means, so I think it is not for paying a money for that.
When they began to use the multimedia space in the newspaper?
about 6 years ago was implemented in a serious and routine. At first I successfully applied the videos, since they had a fairly long duration that produced bore the reader and does not see the whole finished. From my point of view a video in an online journal should last a maximum of two minutes.
How extensive or long should be a news for digital media?
I do not have to have more than 40 lines, and text to be short, easy and quick to read, not reading complex in order not to complicate the one who is reading much in the same media. Notes can be issued more than 4,000 characters, but in certain circumstances. Some have time to read, but most people who come online are not looking for that. So many stories are in the number of characters that they have to let the reader know if you have the time or not.
How many journalists working in Clarín.com?
are about 50 editors, but in addition to the directors and designers, get to 80 professionals.
Is it important that the breaking news hour bearing the subtitle?
I think so, put the time in the news and the so-called "minute by minute" in the coverage of important events, and adds support to the online edition, no doubt. I believe in thoroughness, which can be quicker and faster to compete with the competition, but only if the information is handled very seriously.
Do you think that in future the printed newspaper will disappear?
for nothing. After the explosion of digital media, back in 2001, which lowered the sale of printed well in worldwide sales now up again, but people also continue to seek information on the Web constantly.
Why do you think that sales picked up again?
Many people believed that online media might have it all. He found many things, but found no analysis, full notes and journalistic rigor does possess the role.
With the overabundance of information and the ease with which people post something online, what care should be a journalist before publishing a story?
The same reporters who had more than 80, 90 and 100 years. The background check and corroboration with all the sources involved in a particular fact is fundamental. You should never take things for known or from defining what "I" think they are. That task must perform all those involved in this profession, from the less experienced editor to editor in any medium for journalism. Everyone should have the same degree of responsibility to the news and to the reader.
